Author Archives: Palwinder Kaur

sales and marketing

20 Big Breaks to Outsource Your Sales and Marketing

When the initiatives of Sales and Marketing became the talk of the town, business, as well as other organizations, began to look inwardly. This consumes a lot of time as well as energy from the management; this has become a costly affair to the business in itself.

For every employee, the tax, as well as insurance all, needs to be paid that is to be followed with the holiday pay as well as sick pay.

The outcome of these is proven inconsistent adding up to the internal politics as well. These all have contributed to the fact that you need to outsource your sales and marketing. Outsourcing your company’s sales and marketing efforts is now a more mature and viable decision for many businesses in many industries.

An outsourced sales and marketing solution addresses the early part of your pipeline development and for technology and professional services firms this is now more than a trend. Marketing outsourcing has now become mainstream.

Many businesses now understand when they outsource sales and marketing to generate qualified sales opportunities, their sales team will have a consistent flow of business, so they can focus their energy on closing deals and scaling account revenue.

A New Alternative

There are companies that have been outsourcing the departments such as that of an accounting, customer service, human resource as well as their general administrative requirements of the business over the recent year.

In today’s time, there are several virtual assistances out there assisting the companies virtually from their home helping the organizations to get perfectly organized.

There are several alternatives and benefits that come along with the outsourcing of the sales and marketing departments.

Outsourcing Your Sales and Marketing

While you are implementing strategic planning for succeeding in business you need to combine the sales and marketing together. These two departments might differ in their niche and would often not meet up eyes to eyes and these all depend on the size of the business.

The sales team might become completely dissatisfied that the marketing is not just quite right to help them in closing off the deal as both the marketing and the sales team might be complaining about each other.

If a company opts to outsource their sales and marketing teams they would be heading towards something that is quite positive. The business can access to the higher levels of professionals who are willing to work for the company harmoniously.

The company then is able to focus on everyday errands along with enjoying the rewards that come along with this new business and this is what is allowed here.

If it is executed in the proper manner it will be a game-changer and would initially lead out to the best results. It will also lead up to the reduction in the head numbers and will also help in client retention.

The following are the 20 make or break reason on why you need to have an outsourced marketing service as well as an outsourced sales services:

1. Cost-Effectiveness and Reduced Risk

You can well hit the bottom line of any business with the training and the retention of the quality staff. Through outsourcing, you can now mitigate the operational inefficiencies and the risks that come along.

As the outsourced company allows the foot the bill ensuring a constant professional approach which is always maintained well through reporting, developing and optimizing all the routes that lead up to the market with the internal cost of the sales and the platforms of marketing.

2. Hiring Talent

A designated Sales and Marketing Consultancy has done it all before learning from the ‘school of knocks’ along the way.

Most importantly, the business can have peace of mind that the latest cutting edge technology and methodology will be utilized to health check the processes to win business.

By managing these departments internally mean should someone who is successfully trained and experienced then leave, it can really hit the bottom line hard.

3. Time and Effort

By employing a professional consultancy (like us) then the right sales and marketing platform will be established and can stand the business in a solid foundation for the future. This then allows the business, or organization to focus on the everyday running.

4. Guaranteed Support

With many headhunting companies out there, this can put additional strain on any internal sales and marketing department meaning a constant eye has to be on making sure key people are not lost. This is not the case when these departments are outsourced as it takes this hassle away.

5. The Growth Factor

A rapid growth pattern can be established by allowing a specialized consultancy to focus and drive for new business.

This means that all goals become completely results driven by very professional, experienced and proven individuals.

6. Outsourced Sales and Marketing Gets You to Market Faster

When you outsource your lead generation and development efforts, your outsourced sales, and marketing company have all the best practices and resources available to get your team, your solution, and your sales story to market quickly. You save time because your team is hired and trained faster, which means your pipeline is growing.

7. Immediate Sales and Marketing Infrastructure

One of the keys to success in selling to the new digital buyer is technology to support revenue generation. This requires both experience and expertise – but it’s often overlooked by the decision-makers.

An outsourced sales and marketing solution provider will have both the experience and expertise of multiple implementations.

More importantly, they will have professionals that run and manage these sales and marketing tools every day.

This means you will spend less time and money experimenting, and your team can focus on scaling your business and growing accounts.

8. Diverse Sales and Marketing Expertise

Companies who manage outsourced sales and marketing team will be able to supply a blended team of sales and marketing experts.

They will also have experience selling multiple solutions with multiple sales cycles and sales processes, giving you access to a diverse experience set that will allow you to innovate faster.

9. Sales Reps with Experience

When hiring an outsourced sales and marketing team, they will know who to hire, how to motivate, and how to train your team to use the tools and effective selling techniques.

This results in a better return on investment and a reduced sales cycle as your closers are focused on buyers most likely to buy.

10. An Alternative Sales Growth Strategy

Like any outsourcing solution, when you outsource sales, it can be a great option to erase the need for additional office space, capital, and management layer. It will also remove the soft costs of hiring and recruiting an in-house sales team.

You can focus your internal sales budget on closers and your outsource sales partner will take care of the rest. To keep up with the space and the demands of the day, what would a savvy marketing team usually do?

It is also a smart solution for many to outsource marketing either through the marketing agency or a managed service provider who is out there.

11. Outsider Insights and Innovations

It is known that we all get stuck in the rut at times. It is known that there are times when we stick and glue on to the same strategies and tricks without further exploration of the options that are in store for us.

To break this out and providing you the access to the individuals who have a great perspective on your business offering new ideas for innovative marketing efforts that are showcased. This all is possible through outsourcing.

12. Scaling the Efforts Quickly

These efforts can be well be disturbed when you rely deeply on your existing resources so you need to act smartly and quickly with sales development outsourcing.

You will get a greater bandwidth for scaling the marketing efforts and respond well to the efforts and to the revenue for the contribution of their demands while working with a marketing agency.

13. Avoid Worrying About Staff Leaves or Vacations

Even though it all proves to be the necessity in work-life the time off for the team members are the significant causes of stress for the marketing teams.

In terms of long leaves that are for medical reasons as well as in case of adoption of a child, this point proves to be the best truth yet to discover.

You can easily transform outsourcing to handle that amount of workload without an overwhelming of the other team members instead of worrying deeply about who will be able to cover up for the absent employee at the workplace.

14. Reduced Overhead Expenses

To add different levels of new skill sets, the marketing departments often gets to the point where they would like this to happen. This is absolutely true for the B2B sales outsourcing companies that are out there.

They either would not have that amount of work for justifying a full-time employee or they do not want to foot on the bill for overhead expenses that come along.

These include the benefits as well as training. The amount of manpower and the skills that you need excluding the overhead expenses, outsourcing helps you a lot with this.

15. Expanding the Marketing Channel Expertise

There are various channels that can be used by marketers to reach their potential customers and prospects. Moreover, new ones are emerging out on a daily basis.

You can take help of marketing agency and various other managed services to expand your valuable presence throughout various marketing channels whether a new one or existing channel. This will improve your number of opportunities to reach out to potential audiences.

16. Implementing Strategies Rather Than Tactics

Most marketing teams feel so indulged in the “what” and they usually forget the “why.” With the help of outsourcing, you will have one another chance. With the help of outsourced marketing services, you will find out various ways.

You could either task them by generating the right marketing strategy or outsource some of your regular tactics so that your team can put more concentration towards creating effective in-house marketing techniques.

17. Access To The Best Technology

Agencies invest heavily in having the best technology to serve their customers and execute their campaigns, which means you get access to this technology too.

Managed services typically come from marketing technology companies, so going this route; you can ensure you have access to experts in the technology your team utilizes.

18. Increased Efficiency

Do you sometimes feel like you will never see the end of your to-do list? Or like you just don’t have enough hours in the day to get things done?

Outsourcing some of your marketing efforts can help increase your efficiency like you never thought possible.

Business development outsourcing services have a wide variety of resources at their fingertips to ensure they get your jobs done.

19. Decreased Internal Staff Loads

Managing too-large workloads can lead to burnout which can lead to employees seeking out new job opportunities.

Outsourcing to an agency or managed services provider can help keep your marketing team members happy by decreasing their individual workloads and allowing them to focus on the parts of their jobs they find most engaging and rewarding.

20. Achieving Results and ROI

At the end of the day, results are what really matter to marketers. With their expertise and ability to be an extra set of hands to established marketing teams, marketing agencies and managed service providers can deliver.

Final Thoughts:

The main and core activities that assure a continued profitable outcome for a company’s growth are both sales and marketing.

They have a direct link with your customers who are the main pillars to decide where your company has a show to run in this business or not?

If sales and marketing do seem important for you then you need to outsource them to the third parties for a great outcome!